QR Codes for Marketing Materials
Connect your print and digital marketing with QR codes. Add trackable links to flyers, posters, brochures, and any printed material.
Benefits
- Bridge print and digital marketing campaigns
- Track ROI on print materials with scan analytics
- Drive traffic to landing pages and offers
- Collect leads directly from print ads
- A/B test different campaigns and placements
How to Get Started
1
Define campaign goal
Determine what action you want users to take after scanning.
2
Create landing page
Build a mobile-optimized page for the campaign.
3
Generate tracked QR code
Create a dynamic QR code with UTM parameters for tracking.
4
Add to designs
Place QR codes on your marketing materials with clear call-to-action.
5
Monitor and optimize
Track scans and conversions to improve future campaigns.
Recommended QR Code Types
Frequently Asked Questions
Use dynamic QR codes which track scan counts, locations, devices, and times. Add UTM parameters to your URLs to track conversions in Google Analytics alongside your other marketing channels.
For posters viewed from 3+ feet away, QR codes should be at least 2 inches square. For handheld flyers, 1 inch is sufficient. The rule of thumb: QR code width should be 1/10th of the scanning distance.
Always include a clear call-to-action like "Scan for 20% off" or "Scan to learn more." Without context, many people will not scan a random QR code.
You can, but using unique codes per material lets you track which placements perform best. With dynamic codes, the destination can be the same while tracking is separate.
Ready to Transform Your Business?
Join thousands of businesses using QR codes for marketing materials.